Empowering Artisans Through Design Thinking — The Yubi Sora Way

At Yubi Sora, our journey began on the roads less travelled — literally. While working with suppliers for other global brands across India, our founding team saw something that deeply resonated with them: immense talent among rural artisans, yet limited access to trend insights and evolving global tastes.

India has a long-standing legacy of craftsmanship — from intricate ceramic work in Khurja to jute artistry in Bengal and bamboo weaving in Assam. But many artisans remain disconnected from what today’s customer is looking for in home decor — not because they lack skill, but because the design conversation often leaves them behind.

That’s where Yubi Sora decided to make a difference.

We don’t just source products from artisans — we co-create with them.
Our team spends time on the ground, helping artisans understand current home decor trends:

• Why pastel tones and soft minimalism are in demand globally

• What makes a shape or material timeless in modern interiors

• How functionality and beauty go hand-in-hand in today’s homes

Through collaborative workshops, prototypes, and feedback loops, we help translate traditional techniques into market-relevant, elevated designs. It's not about changing the craft — it's about repositioning it for modern spaces without compromising authenticity.

This process does more than result in a beautiful product. It empowers artisans to:

• Expand their creative boundaries

• Earn better livelihoods

• Feel seen and valued in a global marketplace

And you, as a customer, become part of that change. With every Yubi Sora piece you bring home, you support a model that uplifts rural creators, preserves heritage, and promotes conscious consumerism.

This isn’t just home decor.
It’s a new way to design — with purpose, with people, and with pride.